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Website owners and written content vendors started optimizing Sites for search engines like google and yahoo in the mid-1990s, as the very first search engines were cataloging the early Web. To begin with, all webmasters essential only to post the address of a web site, or URL, to the various engines which would mail a "spider" to "crawl" that site, extract backlinks to other web pages from it, and return data identified about the web page for being indexed.
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By relying a lot of on aspects such as key phrase density which were solely within a webmaster's Handle, early serps suffered from abuse and rating manipulation. To supply much better effects for their customers, search engines needed to adapt to ensure their final results web pages showed the most pertinent search results, as opposed to unrelated internet pages full of various key terms by unscrupulous website owners. This meant relocating away from weighty reliance on time period density to a more holistic system for scoring semantic indicators.
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